PO responds to growth in British cruise market

first_imgSource = e-Travel Blackboard: Natalie Aroyan P&O Cruises World Cruising is set to enter the record books in March 2015 when the largest cruise ship built specifically for the British market is launched. Whilst definitive specifications are yet to be released, the cruise line released in a statement today that the 141,000 tonne, 3,611 passenger vessel will feature “a stylish and innovative new design and an unprecedented number of passenger facilities.”“This next-generation ship will deliver the ultimate P&O Cruises experience with ‘sophisticated wows’ and new features to attract thousands of newcomers to our brand, and equally to resonate with existing P&O Cruises passengers by giving them the ‘P&O-ness’ they recognize and love,” Carol Marlow, P&O Cruises managing director said.To be built by Italian ship builder Fincantieri, she will be the seventh largest cruise ship on the ocean and will allow the line to respond to the increase of British passengers choosing cruising over other forms of travel. In a survey conducted by The Passenger Shipping Association last month, it was reported that a record 1.6 million cruises were taken by British passengers in 2010. This is more than 109% since 2001.The survey also revealed that there were 2.4 million new cruisers in Britain since 2006 and more than three-quarters of these booked their cruise through a travel agent. “The original growth of package holidays was due to the value for money they represented. Now it is clear that British holidaymakers recognize that cruising offers the best value,” said Bill Gibbons, UK Passenger Shipping Association director.A “Modern Classic”, this yet to be named ship from P&O Cruises World Cruising seems to have been scheduled at a prime time to respond to the growth in the market. Artist’s impression of the yet to be named new ship for P&O Cruises World Cruisinglast_img read more