Leveraging Videos with Your Next Product Launch

first_imgIf you’re looking to introduce a product in the YouTube era, then video can be your new best friend.After all, if a picture is worth a thousand words, a video should have an even greater value. Rico Andrade and his company, Transvideo Studios, specialize in under-90-minute videos that encapsulate products and integrate seamlessly into a company’s marketing strategy.The goal, according to Andrade? Get the product out into the marketplace, boost its competitive positioning and generally raise awareness within your customer base. Whether you’re a big or small company, Andrade says, videos can be provide an in-depth, hands-on rundown. For more information about the benefits of using videos during the product management process, watch the video featuring Andrade.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more