6 marketing myths credit unions should definitely rethink

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » Search Google for “marketing myths” and you could easily spend hours sifting through the results. One of the first you’ll see is one of Google’s own blogs.. When the big cheese of digital marketing weighs in on misguided marketing practices and beliefs, bank or credit union have to pay attention.The blog, by Joshua Spanier, Vice President of Google’s Media Lab, focuses on three marketing myths that the lab “busted” in the past year. The Media Lab manages the media strategy for all of Google’s advertising campaigns. The Financial Brandsupplemented Google’s thoughts with input from several other expert marketing sources, adding three other myth categories in the process.The comments below may assist financial marketers to correct misunderstandings, which could improve marketing results.last_img read more

Man left with a magnetic nose after Cancer surgery

first_imgRecovery: Richard’s nose was removed 2 years agoDaily MirrorDoctors have fitted a man with a magnetic nose after his nose was removed for medical reasons.Richard Curry was diagnosed with malignant melanoma in his septum – the thin strip which separates the nostrils – and his real nose had to be removed to stop the disease spreading.Richard Curry was diagnosed with malignant melanoma in his septum – the thin strip which separates the nostrils – and his real nose had to be removed to stop the disease spreading.The 71-year-old has now had magnetic implants inserted into his cheekbones and nasal cavity which hold his prosthetic nose in place.Mr Curry said he was astounded by the success of the operation at the Royal Blackburn Hospital in England.He said: “Losing my nose was something of a shock, but I didn’t have much choice because this kind of cancer is one of the most dangerous you can get.“I was just grateful it was caught in time and removed, and when they mentioned they could attach a new one with magnets, I just thought it was amazing.”Mr Curry’s nose was removed in 2013 after he had spotted traces of blood in a tissue, and the implants were gradually inserted over the course of the next 12 months, during which he wore ‘stick-on jobs’.Mr Curry, who lives with his partner James Rogerson in the small village of Loveclough in Lancashire, wears his new nose all day but removes it at night when he goes to bed.A check-up last month found no signs of the cancer returning, and the retired civil servant heaped praise on his consultants when he met the board last week, who were prosthetist Tony Simpson, maxillofacial surgeon Gary Cousin, and ear, nose and throat specialist Paddy Morar.last_img read more

Trap bemused by Bale talk

first_img “It would be good if he can play, maybe in a friendly my habit would be to guarantee club managers of my intention to only play a player for 45 minutes. “But it is not my habit to speak about what other managers ask of their players. I don’t know what he will do with Bale.” Trapattoni’s squad has been heavily hit by injuries ahead of the friendly contest, as Ireland build towards World Cup qualifiers with Sweden and Austria. Anthony Pilkington, Simon Cox, David Forde, Sean St Ledger, Aiden McGeady and Stephen Quinn are among those absent. Norwich midfielder Pilkington’s knee injury comes after three previous occasions where he has had to with withdraw from the national squad. But Trapattoni has no doubt Pilkington wants to represent Ireland and the Italian also made it clear he does not believe Pilkington has done anything wrong in not reporting to have his injury checked He said: “We have a good relationship with our doctor, he knows many club doctors and with Pilkington I also asked Wes (Hoolahan) and he told me his knee is swollen, he has been having injections and he has pain and I am confident about the professional doctor. “The doctor is important, he is not a manager, it is a specialist position with a big responsibility.” He added: “The clubs pay the players and they can tell them not to report for international duty. I have asked FIFA and UEFA to have rules where when a player is called by his country he must go. But for UEFA and FIFA you cannot take control over the clubs. “Only if FIFA and UEFA introduce an obligation in the rules can our federation say you have to come here to be checked before you go back. But the club are personal shareholders of the players.” Press Association Ireland boss Giovanni Trapattoni feels no player is worth the £105million fee Real Madrid are reportedly ready to pay for Wales international Gareth Bale. The Tottenham winger has been included in Wales boss Chris Coleman’s squad for Wednesday’s friendly against Ireland in Cardiff, despite his club boss Andre Villas-Boas stating he is unlikely to be fit for their Premier League opener at Crystal Palace due to a foot injury. The 24-year-old continues to be linked with a world record move to Spanish giants Madrid but, no matter his talents as a footballer, Trapattoni insists there is no one player who justifies such a vast expenditure. He said: “Today with the media, and a famous name, the more you speak about players the more the money goes up, especially with all the money in the game. “I once had a great club president in Gianni Agnelli at Juventus, who was head of Fiat. “He had a lot of money, but there were situations when he said I could not spend a lot of money because he had many people working for him who were working class. He told me to look for other players. I remember his words like it is today. “This money (the reported fee for Bale), for me there is no player valued at that much money. “One player cannot win a game on his own. Even players like Lionel Messi, Cristiano Ronaldo, Pele or Johan Cruyff, all these famous players needed a team.” It remains to be seen whether Bale will play any part at Cardiff City Stadium, but Trapattoni admits he has some empathy with the situation opposite number Coleman finds himself in. He said: “I had this with many teams when I managed Italy. “When there is a friendly game, the players are very busy, and Bale is an important player. last_img read more

Football Ferns thrash New Caledonia 26-0

first_imgThe Junior Football Ferns led 17-0 at half-time at the Oceania Under-20 Women’s Championship in Nuku’alofa, with striker Emma Rolston scoring 11 goals before the break.Coach Leon Birnie’s side again underlined their strength at the Loto-Tonga Soka Centre as eight further goals came in the second half.Grace Jale and Paige Satchell each scored hat-tricks while captain Jasmine Pereira scored six.Goals to substitutes Jade Parris, Michaela Robertson and Isabella Richards completed the scoring.The Ferns thumped Tonga 15-0 first up on Thursday.The New Zealanders look dead-set certs to again qualify for next year’s World Cup, which is being held in Papua New Guinea.Their third match is against Vanuatu on Monday at 3.30pm (NZT).last_img