A free presentation is offered on Leveraging the Vermont Brand on Sept. 13, when Vermont Chief Marketing Officer Christine Warneke will report on the recent Vermont branding research study and explain how the results can be used to maximize business potential in the state. The presentation is made possible through the collaborative efforts of the State of Vermont, NEKTTA (the Northeast Kingdom Travel and Tourism Assoc.), IWoW (the Incubator without Walls), and the NEK Chamber of Commerce to bring cutting edge research to NEK to aid small business owners.The study investigated perceptions about Vermont and how they affect decision making as related to vacation choices. Vermont has been promoting its brand as a vacation getaway since 1891, and, according to the Agency of Commerce and Community Development, the ‘brand is well-established and consistent.’Leveraging the Vermont Brand aims to provide an updated look at how Vermont is perceived, share opportunities for growth from nearby markets and suggest strategies and tactics for researching new customers. It also offers recommendations for images, keywords and positioning and will create a forum for sharing new insights, information and ideas.This free presentation is invaluable for all in the tourism field: hospitality business owners and staff, educators, chamber and business leadership, marketers and town, county and economic development officials.There will be two presentations on Monday, Sept. 13. A morning session will take place at The Gateway Center in Newport from 9 to 11 a.m., and an afternoon session will take place at Lyndon State College from 2 to 4 p.m. in room 100 of the new Academic and Student Activities Center. For more information, contact IWoW Director Ann Nygard at 626-4867 or at [email protected](link sends e-mail). Source: LSC.