Cancer Research UK’s Race for Life is this year for the first time planning a multi-regional television advertising campaign to raise awareness of the women-only fundraising walks or runs.The adverts were developed by WWAV Rapp Collins and will be shown in theCentral, Granada, HTV Wales, HTV West, Meridian, STV Scotland and Angliatelevision regions from 2 to 24 April 2005. There is a 30-second and 60-second version of the advert, which is designed to encourage women to enter and to realise the importance of fundraising through sponsorship. Advertisement Cancer Research UK uses TV ads for first time for Race for Life Tagged with: Digital Events Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 24 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The advert is made up of moving footage from the 2004 events and aims to reach viewers on an emotional level. A fundraising-focused script highlights where the money goes and illustrates the importance of the charity’s work.The adverts follow a regional pilot last year. Jo Symington, Head of Race for Life, said: “This advertising campaign willbe hugely important in helping us to meet our £23 million fundraising goal. Our experience in the Central region last year, where a pilot TV ad was run, was hugely encouraging, filling 26 out of the 29 races to capacity and earning almost £4.5 million.Race for Life began in 1994 and since then has raised over £70 million for Cancer Research UK. Howard Lake | 26 March 2005 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.
News Nearly half of UN member countries have obstructed coronavirus coverage Appeal to UN mission after murder attempt on Albanian journalist Help by sharing this information RSF_en Organisation KosovoEurope – Central Asia Concern about investigative reporter’s disappearance in Serbia Follow the news on Kosovo Receive email alerts News to go further News June 29, 2020 Find out more June 27, 2005 – Updated on January 20, 2016 Journalist from Bota Sot dies of his injuries June 14, 2018 Find out more Bardehul Ajeti, an Albanian journalist with the Kosovo daily Bota Sot, was seriously injured in a shooting attack near Pristina on 3 June. Reporters Without Borders calls on the United Nations mission in Kosovo (UNMIK) to identify and punish those responsible. KosovoEurope – Central Asia Kosovar investigative journalist assaulted in Pristina News Bardehul Ajeti, a journalist on Bota Sot, Kosovo’s leading Albanian-language daily, died on the afternoon of 25 June 2005 in Galiazzi Hospital in Milan from injuries received when he was shot in the head by unidentified gunmen on 3 June. He had been transferred to the Italian hospital on 9 July. Although his condition has been seen as stable, he suddenly went into a coma. „We expect the UN Mission in Kosovo (UNMIK) to launch an impartial investigation so that those responsible for this vile act are quickly brought to trial,‰ aid Reporters Without Borders. 6 June 2005Reporters Without Borders wrote today to the United Nations interim administration mission in Kosovo (UNMIK) voicing “extreme concern” about a murder attempt on Albanian journalist Bardehul Ajeti on 3 June and asking the mission to deploy all possible resources to ensure that those responsible are identified and punished.Ajeti, who works for the Albanian-language newspaper Bota Sot (which supports Kosovo President Ibrahim Rugova’s party, the Kosovo Democratic League), sustained serious gunshot injuries to the head and body 30 km outside Pristina when fired on by gunmen travelling in a Mercedes car. Ajeti had stopped there because his own car had just broken down.”Journalists must be able to work with complete safety in Kosovo, whatever the editorial line of the news media they work for,” Reporters Without Borders said in its letter to the head of the UN mission, Soren Jessen-Petersen.Ajeti is currently in a coma with a bullet lodged in his head and another in his body, but he is reportedly in a stable condition. His doctor, Zeke Zeka, said there was still a chance of saving him.The reason for the attack is still unknown, but the local press believed it was politically motivated. Ajeti had often written about organized crime gangs operating in the region. The police have made no arrests.Another Bota Sot journalist, Bekim Kastrati, was murdered in an ambush on 19 October 2001. The newspaper’s Zurich bureau was the target of an attempted bombing on 27 September 2002.Bota Sot has seven bureaux: in Zurich, Geneva (covering UN organisations and agencies), New York, Frankfurt, Pristina (Kosovo), Tirana (Albania) and Tetovo (Macedonia). With a print-run of about 120,000, it is Kosovo’s biggest daily. – – – – – – August 18, 2017 Find out more