Buck up your in-store ideas

first_imgThe phrase ‘you don’t know what you’ve got until it’s gone’ is a common cliché. But what if you didn’t know what you could have, would you still want it? This apparent paradox underscores a recent shopper panel study, which asked whether people were really happy with the product range at their supermarket in-store bakery (ISB). An emphatic ‘yes’ was the reply from most – that is until picture cards of some of the wondrous breads sold by overseas retailers (but not in the UK) were flashed before them. This lead to hopeful cries of: “Where can we buy them?” Research into the category from ingredients manufacturer Puratos shows ISBs are falling short of shoppers’ expectations. Insights gleaned – and the key findings apply equally to industrial and craft bakeries – include a call for more diversity in breads and an unfulfilled desire for impulse products.Puratos undertook a series of nine focus groups and ‘accompanied shops’ with customers at Tesco and Sainsbury’s to give a snapshot of how consumers categorise the typical supermarket bakery offering. The groups were shown distinctive breads from across the world as a counterpoint to commonplace UK products. “People just went mad, asking ’Where can I buy these products?’” recalls Matt Crumpton, Puratos UK’s sales and marketing manager.But the British public is traditionally conservative when it comes to parting with their cash. Although impressed by an exotic offering, is there a danger they will still put the same old tried-and-tested staples into their baskets? “True, but we found there’s no point having these new products just stuck on the shelves because people will walk past them; they’re almost scared of them,” answers Crumpton. “They wanted these products, but they wouldn’t buy them unless the communication and merchandising material was there.”Emotional attachmentThe knowledge found in deli, cheese and rotisserie counter staff, point-of-sales material and samples to taste were all found sorely lacking in ISBs, meaning the strong emotional attachment that people instinctively feel towards the bakery is being under-exploited. “There’s a very strong engagement with bakery, but people want more out of it; they want more theatre,” he says.Shoppers understand ciabatta, they almost get focaccia, but anything else and they will want to know what to eat it with, where it is from and what it tastes like. Tradition, origin, health benefits and serving suggestions could all be flagged up to encourage customers to buy. Most people recognise that wholegrain is good for you, for example, but ask them why and they will scratc their heads. So information needs to spell things out in simple terms, avoiding the jargon surrounding many health claims To garner a greater understanding of the customer’s decision-making process, how they structure their shop and what motivates their purchases, opinions given on various products were mapped according to perceived ‘need states’. These included: ‘treat’ – where people indulge guilt-free; ‘show-off’ – to impress others; ‘diversity’ – trying something different; ‘bonding’ – such as family occasions; ‘comfort’ – a pick-me-up; and ‘functional’ – the convenient, everyday foods. Time to show off So what product gaps did this highlight? “There is a gap for ‘show-off’ in ISBs,” says Crumpton. On the cakes front, there was a similar feeling that few products were hitting the target. The current offer of éclairs, scones with cream or fruit tarts simply did not impress; even a tarte au citron was perceived by some respondents as “just a fancy cheesecake” – hardly enough to impress guests at a dinner party. The underlying message was that there are few credible cakes and desserts in ISBs that meet the emerging trend for indulgence. “People kept citing time and again the branded, nicely packaged, Gü-type products, saying ‘I could pass this off as my own’,” he says. While these are shelved among the chilled desserts, the sweet ranges in the ISB are changed too infrequently with little to excite, they thought. And there is too much cream on display, where there could be glazed or fruited items.Meanwhile, the idea of pre-ordering products for special occasions was greeted enthusiastically, with people prepared to pay anything up to £20 per cake. Selfridges-style high-end patisserie products “really got people excited”, while there were calls for an overhaul of the patisserie counter. And interestingly, people saw the on-shelf sponge cakes and cake-bar products as more suited to the biscuits section than the ISB – an insight which could open up room for other speciality bakery items.But it was the bread offer, not the cakes that attracted people into the bakery. So what else would help shoppers upgrade to buying speciality goods? The ‘anchor’ products, such as French sticks, must be in stock, says Crumpton. And freshness is paramount. “People want to see what’s going on in the bakery, the warmness of the ovens, the smell and the texture of the bread,” he says. Packaging contradictions Responses on packaging were more confused, with ‘naked’ breads preferred over cellophane, but at the same time loaves exposed to mucky fingers brought hygiene worries. Distinctive packaging, such as La Brea’s sourdoughs, which are baked off in-store and come in branded bags, however, successfully taps into that ‘show-off’ element, notes Crumpton. “Plastic packaging almost dampens people’s illusions about these ‘wow’ breads. But if you take it out of the packaging and put it in a nice wicker basket, there’s the perception that it’s made by the guy out back.”But are the more unusual Continental breads ever going to sell in big enough volumes to attract the multiples? “Supermarkets are going to get a much higher margin for these products,” reasons Crumpton. “If retailers get the communication right, we could see more speciality products becoming mainstream, as ciabatta and naan have already done.” WeekendersPuratos’ study reinforced the difference in buying behaviour between the week and weekend. Single- and dual-income households with no kids spend little time indulging in bakery products during the week, limiting their consumption to morning toast and lunchtime sandwiches. But the weekend is more about indulgence, slowing down and taking time to appreciate more luxurious bakery products.Younger families will buy bakery products to share and to cater for children’s fads. Older families will purchase a wider variety of baked goods and make more frequent shopping trips. Meanwhile, so-called ‘empty nesters’ – who are retired and whose children have left home – take the ‘every day is a weekend’ approach to food shopping. They are health- and diet-conscious, eat smaller portions, and can afford more treats over frequent shopping trips.“Customers are saying that they shop differently from the weekend to the week,” says Crumpton. “There is a logistics issue to get over, but in an ideal world you would have a range of products that are proven to sell during the week. And at the weekend you would slightly change that offer to suit the various need states, such as when people want to slow down and explore new breads.”Puratos at a glanceInternational: The family-owned Puratos Group is based in Belgium. Founded in 1919, the firm now has 89 companies in 53 countries, with 55 manufacturing sites, employing 4,500 staff worldwide, with a turnover over £530m. UK subsidiary: Started in the 1980s and now based in Buckingham. Two years ago Puratos restructured to simplify its business into three units – Bakery, Patisserie and Chocolate. UK turnover: £30m+UK staff: 100+Products: Bakery – bread improvers and mixes, flavours, enzymes and emulsifiers; Patisserie – confectionery mixes, fillings, glazes, icings, fudges and ganaches, margarines and fats; Chocolate – Belcolade real Belgian couverture and compound coatings.Key pointsThere are signs of consumer disengagement from the bakery category, although most are satisfied with the current offerShoppers say the in-store category is crowded and confusedPeople wanted products to be split up more in line with different occasions, such as weekend indulgence or to show off to guests‘Show-off’ breads are a key area of interest but product types remain undefinedNew bread formats need to be introduced carefully if they are to have impact, but could support a ‘super-premium’ fixtureAmbient cakes are perceived as boring and functionalShoppers want ‘show-off’ patisserie in the ISB – a market currently being tapped by dessert brands such as GüThere is a strong desire for high-end single portions, and those with the look and feel of products found on the ContinentShoppers want a patisserie counter – but not in its current format. There is a lack of change and innovation on the counterA lot of the products on display are the same colour, which people found boringPre-ordering for specific occasions is of real interestlast_img read more

Ligue 1 striker arrested after high-speed late-night chase

first_imgHe was in his 4X4 which was being driven, very fast, by a friend, the source told Midi-Libre newspaper.When police signalled that the car should stop, the driver refused and instead accelerated. A chase ensued between Agde and Marseillan, just south of Sete.When the driver was finally persuaded to stop, police found that he was drunk and did not have a driving licence.Midi-Libre reported that Delort told police: “I don’t give a damn. I make 150,000 euros a month.”Delort has started all three of Montpellier’s games this season, including Saturday’s win at Amiens, without scoring0Shares0000(Visited 1 times, 1 visits today) 0Shares0000Striker Andy Delort made his debut for Montpellier against Dijon at the start of the season. © AFP/File / RICHARD DE HULLESSENMarseille, France, Aug 27 – French footballer Andy Delort was arrested during Sunday night following a high-speed car chase on the Mediterranean coast, a source close to the case said on Monday.Delort, a former France under-20 international who, at 26, has played for nine clubs in France, England and Mexico, is on loan from Toulouse to Ligue 1 rivals Montpellier, not far from his home town of Sete.last_img read more

Backpacker lodges: rest of South Africa

first_imgFREE STATE PROVINCEThe Free State lies in the heart of South Africa, bordering the Kingdom of Lesotho. The region is one of flat, rolling grassland and crop fields, rising to lovely sandstone mountains in the north-east.In the north-eastern Free State, nestled in the rolling foothills of the Maluti Mountains, is the Golden Gate Highlands National Park, the province’s prime tourist attraction. The park gets its name from the brilliant shades of gold cast by the sun on its spectacular sandstone cliffs.Find out more: Free State provinceBackpackers’ accommodationBuzz Backpackers (Ficksburg)Clarens Inn and Backpackers (Clarens)Close to Preller Stay Bloemfontein Backpackers (Bloemfontein)El Shaddai Backpackers (Bloemfontein)Graceful Estate (Bloemfontein)Karma Lodge (Kestell)Naval Hill Backpackers (Bloemfontein)br /> Parys Adventure Lodge Self Catering and Backpackers (Parys)Platberg Harrismith Backpackers (Harrismith)Ribblesdale Guest Farm (Bloemfontein)Rushoek Lodge (Bainsvlei)LIMPOPO PROVINCELimpopo is South Africa’s northernmost province, lying within the great curve of the Limpopo River. It is a region of contrasts, from true bushveld country to majestic mountains, primeval indigenous forests, unspoilt wilderness and patchworks of farmland.The province borders the countries of Botswana to the west, Zimbabwe to the north and Mozambique to the east. In the eastern region lies the northern half of the magnificent Kruger National Park, a world-famous game reserve teeming with African wildlife in a total area roughly the size of Israel.Find out more: Limpopo provinceBackpackers’ accommodationArtiFaRtIbacKpAckers (Phalaborwa)Bakkers B&B (Phalaborwa)Cheetah Inn (Hoedspruit)Daan and Zena’s (Phalaborwa)Half Human Backpackers (Tzaneen)Manfields Resort (Bela Bela)Zeederberg’s (near Vaalwater)MPUMALANGA PROVINCEMpumalanga – “the place where the sun rises” – is a province with spectacular scenic beauty and an abundance of wildlife, lying in the northeast of South Africa.Bordered by the countries of Mozambique and Swaziland to the east and Gauteng province to the west, Mpumalanga is situated mainly on the high plateau grasslands of the Middleveld, which roll eastwards for hundreds of kilometres.Find out more: Mpumalanga provinceBackpackers’ accommodationBig 5 Backpackers @ Kruger Park (Hazyview)Big Game Backpackers (Hectorspruit, near Kruger)Billy Bongo Backpackers (Sabie)Elands Valley Backpackers Lodge (Elands Valley)Explorers Adventure Base Camp (Long Tom Pass between Lydenburg and Sabie)Funky Monkeys International Backpackers (Nelspruit)Gateway Backpackers (Ermelo)Gecko Backpackers Hazyview (Hazyview)Gypsies Travellers Inn (White River)Hazyview Adventure Backpackers (Hazyview)Hhusha Hhusha (Malelane)Jungle Cafe Tented Camp (4km outside Hazyview)Kruger View Lodge for Backpackers (Komatipoort)La Luna Farm (R38 between Barberton and Kaapmuiden)Lizard Rock (Nelspruit)Loerie Guest Farm (outside Hazyview)Noma-Nini Lodge White River (White River)Old Vic Travellers Inn (Nelspruit)Sabie Backpackers Lodge (Sabie)Valley View Backpackers (Graskop)NORTHERN CAPE PROVINCEThe vast and arid Northern Cape is by far our largest province, slightly bigger than Germany and taking up nearly a third of South Africa’s land area. Yet it has the country’s smallest population – around 1-million people – and an extremely roomy population density of about three people per square kilometre.Its landscape is characterised by vast arid plains with outcroppings of haphazard rock piles. The cold Atlantic Ocean forms the western boundary.Find out more: Northern Cape provinceBackpackers’ accommodationAardwolf Backpackers (Upington)Augrabies Backpackers (Augrabies)Greatbatch Guest House (Kimberley)Gum Tree Lodge (Kimberley)Toverberg Guest Houses (Colesberg)NORTH WEST PROVINCENorth West lies in the north of South Africa on the Botswana border, fringed by the Kalahari desert in the west, Gauteng province to the east and Free State province to the south. It is known as “the Platinum Province” for the wealth of the metal it has underground.North West has a number of major tourist attractions, including the internationally famous Sun City, Pilanesberg National Park and Madikwe Game Reserve.Find out more: North West provinceBackpackers’ accommodationHodge Podge Backpackers Lodge (Magaliesberg)Paljas Backpackers (Potchefstroom)Prosper Guest Farm (Between Swartruggens and Koster)Red Ivory Backpackers (Hartbeespoort)Travellers Inn (Rustenburg)Backpacking accommodationEastern CapeGautengKwaZulu-NatalWestern CapeRest of South AfricaSAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo materiallast_img read more

Ag organizations partner to host 4R Technology Field Day

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The Ohio AgriBusiness Association is partnering with The Fertilizer Institute, Ohio Corn and Wheat Growers Association, Ohio Soybean Council, Environmental Tillage Systems and other industry leaders to host a 4R Technology Review Field Day to continue efforts that strengthen the industry’s commitment to improving water quality in Lake Erie and surrounding waterways.“Making efforts to improve water quality in Lake Erie and surrounding waterways continues to be a priority for many ag organizations in Ohio,” said Chris Henney, President and CEO of OABA. “This event will feature guest speakers as well as field demonstrations that will highlight practices that can improve water quality.”The free field day for retailers, farmers and other interested parties will take place on July 21 from 10 a.m. to 3 p.m., with an hour lunch break, at the farm of Terry McClure, 21460 Road 48, Grover Hill, Ohio. Companies are encouraged to bring their customers with them to the event.The program will feature Libby Dayton from The Ohio State University and Martha Winters from Purdue University as well as a field demonstration with a SoilWarrior strip till system Continuing Education Credits are available for Certified Crop Advisers in attendance.For event details and online registration, visit oaba.net/events.last_img read more

20 days agoMan Utd boss Solskjaer determined to stick with youth

first_imgMan Utd boss Solskjaer determined to stick with youthby Paul Vegas20 days agoSend to a friendShare the loveManchester United boss Ole Gunnar Solskjaer will continue to put his faith in youth – despite their struggles.United’s 0-0 draw against AZ Alkmaar in the Europa League stretched their winless run away from home to 10 games in all competitions under Solskjaer, going back to March.“We’re not in the 90s now,” said Solskjaer. “It’s a different era, a different group that we’re building.“We know there are going to be ups and downs. I’m ready to see these boys blossom. There’s not many clubs with our stature that play the young players that we do.“They’ve got a chance to come through and we’re sure some of these will be part of a successful team. I don’t know what the opponents think of us. I just know sometimes when you walk off games, we’re not doing bad here.“Sometimes there’s a gap. I’ve felt that a couple of times, but not very often. I can’t think about what anyone else is thinking about us.“We will need to improve and that is what we have to do.” About the authorPaul VegasShare the loveHave your saylast_img read more

Video: Antonio Callaway’s Electrifying 85-Yard Punt Return TD Gave Florida A 7-2 Lead

first_imgAntonio Callaway runs away from Alabama defenders on his way to the endzone.All week long, the expert opinion contended that in order for Florida to hang with Alabama, the Gators would need to catch some breaks and create points with their defense or special teams. The Gators did just that moments ago when freshman wide receiver Antonio Callaway corralled an Alabama punt and sprinted 85 yards to give the Gators a 7-2 lead.HERE COMES FLORIDA. The Gators with the HUGE TD return in this @BestBuy highlight. https://t.co/r2cEGevtWp— CBS Sports (@CBSSports) December 5, 2015That’s some serious SEC speed.Callaway’s score energized the UF faithful in attendance in Georgia. Can the Gators keep it up and spring a huge upset?last_img

Manitoba Treaty 1 Idle No More blockade shuts down TransCanada

first_imgAPTN National NewsSupporters of the Idle No More movement are coming out in droves.On Saturday, some Treaty 1 First Nations people set up a roadblock on the Trans-Canada highway.Band members from at least three First Nations in Manitoba, including Sandy Bay, Long Plain and Swan Lake felt that blocking this road was an effective way to get their message out.APTN National News reporter Francine Compton has this story.last_img

Sophomore racquets step up for Buckeyes

Normally, when a top player goes down with an injury, it’s panic time for a coach and his or her team. When the women’s tennis team’s No. 1 singles player and senior captain Paloma Escobedo went down in early March, coach Chuck Merzbacher didn’t have to reach for the panic button. Instead, he and his team put their faith in the sophomore trio of Gabby Steele, Fidan Manashirova and Kara Cecil. Their faith has paid off in wins. With a combined record of 55-30, the three have helped the Buckeyes (10-8 overall) to a winning record. The team is 3-1 in the Big Ten, with its lone loss coming against Northwestern, which leads the conference with Michigan. “They’ve stepped up,” said Merzbacher, who isn’t surprised by his players’ success. “They were a good recruiting class coming in. I knew they were going to be significant. They’ve done that and more.” With the loss of Escobedo, the players were forced to fill in the gap. “I think that everyone had to step up,” Manashirova said. “We all had to play our best tennis every single match.” The women were all 5-star recruits coming out of high school, and have had little difficulty adjusting to collegiate tennis. “Looking at the past captains and leaders, you learn from that. It’s really easy to adapt quickly here,” Manashirova said. The players’ quick learning curves have impressed Merzbacher. “They’ve adapted to college tennis very quickly,” he said. “They’ve come in; they’ve learned how to win right off the bat. They just keep moving up the lineup. There’s been no delay in their progress; they’ve gone right to it.” On the court, the women play with a quiet intensity. Despite attending high school in different regions (Manashirova in California, Steele in Ohio and Cecil in Florida), the women play with a natural chemistry. In less than two seasons, they have secured 103 combined wins in singles play. But when it comes to their success, the women aren’t ones to promote themselves. “We just keep having fun. We don’t take anything too seriously,” Steele said. “We just kind of go for it.” Merzbacher thinks otherwise. “I think they push each other. … They compete with each other, and they’re great teammates to each other at the same time,” he said. “They’re going to be an important part of this year and for the future.” It’s not the future or the past that interests Manashirova and Steele. The women prefer to focus on their next opponent. “Just taking it one match at a time. I just want to win every single match that I play,” Manashirova said. “I just want to think about what’s next.” Steele also believes her next match always has to be better than her last. “I think there’s always room for improvement and you can always do better,” she said. “Every single day that you go out on the court, work hard to improve.” The hard work and focus is paying off and Merzbacher doesn’t hesitate to say he’s proud. “Those three stepped up,” he said. “I think that shows the type of kids they are.” read more

Fellaini ready for interesting game against England

first_imgBelgium midfielder Marouane Fellaini is looking forward to an “interesting” match against England with the victor set to finish top of Group GThe two nations are currently tied in first place in Group G with England having been placed above Belgium due to a better disciplinary record at the World Cup.The clash at the Kaliningrad Stadium on Thursday will decide who will be facing the winner and the runner-up of Group H – which consists of Japan, Senegal and Colombia.Jadon Sancho, Borussia DortmundCrouch: Liverpool could beat Man United to Jadon Sancho Andrew Smyth – September 14, 2019 Peter Crouch wouldn’t be surprised to see Jadon Sancho end up at Liverpool one day instead of his long-term pursuers Manchester United.“Every game is important. We have to show our quality, we have to show other teams how hard it is to beat Belgium,” said Fellaini, according to Sky Sports.“Everybody is ready and it will be a good game, a good test for us. England are a good team, they have good players. I know a lot of the players and it will be interesting for us too.”Romelu Lukaku remains a doubt after missing training today for the Red Devils.last_img read more

Antonio Conte posts a classy farewell message to Chelsea

first_imgOusted Chelsea manager Antonio Conte showed that there were no hard feelings in a classy farewell statement, where he spoke highly of his time at the club and wished them well for the futureThe 48-year-old Italian was finally removed from his post last Friday with former Napoli boss Maurizio Sarri appointed his successor just 24 hours later, despite the fact that Conte had won the FA Cup for Chelsea just 55 days ago.“I would like to thank all of my friends at Chelsea Football Club for their hard work and support over the past two seasons which enabled us to win the Premier League and FA Cup together,” Conte said in the LMA statement.In his first season as head coach, Conte won the Premier League in dominant fashion and was rewarded with a new deal.But his second season at Stamford Bridge proved to be far less successful with Chelsea finishing a lowly fifth-place in the league standings and 30 points behind winners Manchester City with Conte having reportedly fallen out with the club board members earlier in the year over the transfer policy.Jose Mourinho is sold on Lampard succeeding at Chelsea Tomás Pavel Ibarra Meda – September 14, 2019 Jose Mourinho wanted to give his two cents on Frank Lampard’s odds as the new Chelsea FC manager, he thinks he will succeed.There really…However, that all seems to be in the past now for Conte with the Italian passing on his best wishes for everyone at Stamford Bridge.“It was fantastic for me to be able to share my emotions, passion and enthusiasm throughout two unforgettable seasons with these amazing Chelsea supporters, who will always stay in my heart,” he said.“I hope Chelsea will continue to be successful and I wish everyone well for next season.“I have made many memories during my time with Chelsea, which I will take with me into my next challenge.”Conte has not released any updates over his future plans right now.last_img read more