No other term is more broadly misinterpreted in our industry than digital transformation, narrowing the lens of growth opportunities within the credit union scope.Mislabeled as home-banking and mobile-app updates, fintech investments, cloud initiatives, AI advancements, and short-run projects, digital transformation has a complicated and non-standard connotation. Referred to as, “the Trojan Horse of modern business model,” this misunderstood construct often serves as a trigger to an overarching, “business transformation, a time to review many aspects of a business’s operations from top to bottom—the talent, the organizational structure, the operating model, products, services, etcetera,” James Bilefeild, serial digital entrepreneur at Mckinsey. Clint Boulton, CIO, simply describes, “digital transformation is a necessary disruption,” and this constructive ability is the catalyst to long-term profitability and overall organizational health. Digital transporting is an ongoing, dynamic process requiring human capital, open innovation, and willingness to forge into uncharted territory to meet changing membership demands. In a 2018 Gartner poll of CUNA CIOs, results pointed to the digital transformation focus. Nearly half of CU CIOs report the need for business model change, where “87% measure the ROI on digital” to meet the growing demand changes from their membership. Drivers for digital transformation start with demographical preference shifts, and have tackled environmental and efficiency categories, enticing the use of practical alterations to established business processes and structures. As the cost of poor technology outweighs the price to install it, digitization era is in full swing. If the a fully digital world is seen as a finished house, then, it is imperative to lay a proper, secure, strong and confident foundation. This digital foundation acts as the ladder to which a credit union may climb into the digital era, establishing a structural requirement for future nimble and agile digital capacities. True digital transformation complies aggregate analog and manual processes, business practices, and evolves dated systems into lean machines of efficiency and results. This transformation surpasses superficial feature implementations and attractive interfaces but is an evolutionary process enacting business change. By adopting new digital forms, technology and business strategy have merged into one cohesive road map, no longer existing as independent fragment from one another. For credit union, this will not change ethos and fundamental purpose igniting our utility but will elevate the credit union into a dynamic institutional capable of modern value demanded service. Digital transformation acts as a churning machine, grinding out innovative solutions to both external credit union publics, while mitigating internal process configurations, streamlining processes, and creating an efficient and agile technical internal infrastructure. Think your not effected by this digital revolution? Think again. When your organization starts noticing process changes, the digital transformation has knocked on your door. We suggest a full embrace of digital transformation, maximizing the potential of your credit union, while eliminating inefficient, and dated, constraints. Hear this? Then Your Digital Transformation Has Begun“We’ve never been able to do that before, that fast, and that way““This is only the beginning of the value we add to members lives, how they can interact with us, how our credit union helps our members”“Technology and Business strategy, roadmaps, & projects are the same thing at our credit union – one does not exist without the other” 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Rebekah Schlichting Rebekah Schlichting expedites marketing for Pure IT Credit Union Services, where she strategically aligns the marketing, public relations, communications and advertising efforts into cohesive messaging. With her undergraduate degree in … Web: PureITCUSO.com Details SourcesBilefeild, J. (2016, April). Digital transformation: The three steps to success. Retrieved April 1, 2019, from https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/digital-transformation-the-three-steps-to-successBoulton, C. (2018, December 11). What is digital transformation? A necessary disruption. Retrieved April 1, 2019, from https://www.cio.com/article/3211428/what-is-digital-transformation-a-necessary-disruption.htmlGartner. (2018). CUNO CIO Poll. Webinar, accessed on April 1, 2019, from https://www.gartner.com/en/webinars/3899294/the-2019-cio-agenda-securing-a-new-foundation. Kyle Stutzman, VP Business Development at PureIT CUSO, “when your leaders, employees, and members start saying these things, then digital transformation is starting to happen.” Foundation to Launch a CU Digital Transformation, Pure IT CUSO, 2019.