Driving Membership Engagement on Multiple Platforms

first_img Kravitz: In a world where there are 100’s of millions of unique additions daily to social, proprietary, and academic sites, the permanence of print, observing the artistic integration of full size graphics, art and copy, and the tactile/physicality of paper is still highly valued by many. Traditional learners are sequential learners and studies show that engagement and enjoyment is increased and is as simple as flipping a page. Just because professional associations cover an incredibly wide range of various trades and industries, it doesn’t mean there aren’t some universal truths. Of course, media products—whether print, digital, or otherwise—are instrumental in helping any association grow, communicate with its members, and advance its mission into the future. Today, associations are engaging with their members across more platforms than ever before. But which are the most effective? And how do differing platforms command differing content strategies? When we began this research project, detractors asked, “Are you serious? CPAs in the War?” But our CPAs who were generals and our Washington think tank figured out the logistics for building planes and tanks efficiently and effectively as well as how to finance the war effort—a fascinating look back in history. This series, entitled “Then and Now,” was a finalist in the Folio: Eddie & Ozzie Awards for “Best Series of Articles.” ►  Click here for our full series of Association Summit Speaker Q&A’s. Folio: What are some effective ways in which an association publication can draw feedback from its membership? Folio: In your opinion, what are some of the different benefits specific to the print edition of The CPA Journal? And digital? Folio: What was one of your most engaging articles/stories in recent issues, and why? Richard Kravitz: One of the most effective ways to engage our readership is to publish “point-counterpoint” type articles—in our new “news and views” segment of the publication—on the most critical issues facing our members. It’s our highest read area. We then continue the dialogue in successive issues with reader/member participation and response.center_img We also never shy away from letters to the editor. We always allow our outside authors to respond. Kravitz: No. Different channels demand different treatment in order to take advantage of the unique strength of each distribution channel. For example, in the online world we have just begun to experiment with audio and video clips by the writers of the articles, adding the editor-in-chief’s favorite articles—”Rick’s Picks”—and leveraging related content and archival content from our repository into a media mix. Also, artwork online requires different display rules than artwork in the mag.  With more than two decades in the publishing business, Rick Kravitz, editor-in-chief of The CPA Journal and managing director of content and publishing at the New York State Society of CPA’s (NYSSCPA), has extensive experience managing content and guiding strategies across multiple platforms. Here, enjoy a preview of some of the insights he will share as a panelist during the “Print Versus Digital: A Strategic Choice” session at the Folio: Assocation Media Summit in Washington. Kravitz: For our 85th anniversary issue, we ran a three-part series on the contributions of CPAs and our publication the CPA Journal to the World War II effort—this was arguably the last war where most Americans and much of western civilization were in alignment.  Folio: Do you include the same content in both your print and digital editions, and why or why not? Richard KravtizThis is the eighth in a series of Q&A’s with speakers at the Folio: Association Media Summit on May 3rd in Washington, D.C.  For the digitally engaged, online connotes rapid delivery, multitasking abilitiy, non-linear comprehension, and immediacy. When I was group publisher at Wolters Kluwer of their Legal Education and International Law units, one of our research studies concluded that learning time for multi-taskers added about 20 percent time to learn and that retention was reduced over the same period vs. print. I suspect that can be applied to periodicals that are read online as well.last_img read more

Tesla Model 3 launches in China with high price tag

first_img Tesla More From Roadshow 50 Photos The Tesla Model 3 has officially launched in China, but they’re a smidge expensive for now.While Tesla has been taking orders since January, the first vehicles are finally making their way to owners. The first two versions made available were Tesla’s most expensive: The all-wheel-drive Model 3 Performance costs 560,000 yuan (about $83,000), while the long-range AWD version costs 499,000 yuan (about $74,000).That’s just a bit pricier than the US, where the Performance costs $62,000 and the long-range AWD variant costs $51,000. However, Tesla is now also taking orders in China for a long-range variant with rear-wheel drive, coming in a bit cheaper at 433,000 yuan (about $64,000). That version is no longer offered in the US. All three variants on Tesla’s Chinese Model 3 website estimate a delivery in March.Building cars in the US and shipping them to China is expensive, not even accounting for vehicle tariffs that have risen as the trade war between the two nations continues. Prices should come down once Tesla launches its factory in Shanghai, though. The company has already found a plot of land for it, and it will be responsible for the Model 3, in addition to the Model Y SUV that will share its platform. Tesla’s production estimates for its Shanghai factory have wavered between 250,000 and 500,000 cars per year.It’s unclear if Tesla plans to introduce the cheaper midrange battery pack in China. In the US, it costs $44,000 and offers about 50 fewer miles than the long-range battery (264 miles vs. 310). It replaced the RWD long-range variant as the cheapest Model 3 on offer — until that fabled $35,000 short-range version finally decides to show up. Tesla said that version is estimated to arrive in the first half of 2019, but it’s already pushed that goalpost back in the past. Preview • 2018 Tesla Model 3 Performance: The future, quicker 2020 BMW M340i review: A dash of M makes everything better 2020 Hyundai Palisade review: Posh enough to make Genesis jealous Comment Share your voice Tesla Model 3 barrels through the snow in Track Mode More about 2018 Tesla Model 3 Performance Review • Tesla Model 3 Review: Performance trim 1 2020 Kia Telluride review: Kia’s new SUV has big style and bigger value Tags Electric Cars Car Industry Teslalast_img read more

Juvenile Justice Boards set for additional role

first_imgJuvenile Justice Boards are set to a play major role in effective implementation of provisions of the Juvenile Justice (Care and Protection of Children) Bill, 2014, which was introduced in Parliament on Wednesday, though they have huge pendency of cases.The Bill provides that in case a heinous crime has been committed by a person aged between 16 and 18 years, it will be examined by Juvenile Justice Boards, which will have psychologists and social experts on its panel, to assess if the crime was committed as a ‘child’ or as an ‘adult’. Also Read – Need to understand why law graduate’s natural choice is not legal profession: CJIAccording to government data, as many as 45,258 cases were pending before 612 Juvenile Justice Boards (JJBs) in the country and 8,210 cases in 626 Child Welfare Committees (CWCs) till September 2014.Delhi has maximum number of pending cases of 1,759 in the CWCs, followed by Rajasthan (1,657), Kerala (992), Tamil Nadu (818) and Chhattisgarh (663). While many states have district- wise CWCs and JJBs, Delhi has seven CWCs and two JJBs for its nine districts and Chhattisgarh 17 JJBs in 27 districts. Also Read – Health remains key challenge in India’s development: KovindSimilarly, with 12,831 cases Gujarat has the highest number of pendency in JJBs, followed by Rajasthan (8,647), Chhattisgarh (6,840), Tamil Nadu (5,066) and Odisha (4,735).According to a parliamentary committee report, majority of child care institutions were marred by complaints of poor infrastructure and staff behaviour and high rates of abuse perpetrated by adults in child care homes and institutions.last_img read more

Goway launches 201819 Worlds Most Idyllic Islands brochure

first_img Posted by TORONTO — Goway has released its 2018-19 World’s Most Idyllic Islands & Boutique Cruising brochure featuring Tahiti, Fiji, Cook Islands, Maldives, Seychelles, Mauritius, Bali, The Greek Islands and Croatia.Goway Islands General Manager Bronwyn Hodge says boutique cruising “was incredibly popular this year, which is why we have put an emphasis on new cruise product for this market.”In Tahiti Goway has added the four-day Haumana cruise sailing between Bora Bora and Taha’a with just 24 passengers.In Croatia, Mini-Cruises, which sail between Split and Dubrovnik, were a top seller and offer great value for money, says Hodge. “We now feature both a 3-day and 6-day option. In the Greek Islands, we added the 8-day Jewels of Cyclades, part of the Variety Cruse line.”Deluxe hotel product continues to be a focus as well. Goway has added new luxury product this year including the Fiji Marriott Momi Bay which opened in April 2017. This contemporary property features over-water bure villas, giving guests direct access to the tidal lagoon. Also available through Goway, the InterContinental Hotel Thalasso in Bora Bora enhances the luxury experience by adding four, two-bedroom Overwater Brando Suites, as well as Overwater Pool Villas which include a private plunge pool on the split-level decks.More news:  Sunwing ready to launch Mazatlán-Quebec City direct this winterIn the Indian Ocean, Goway has added the Four Seasons at Anahita in Mauritius, and the Four Seasons Seychelles.Also included in the 52-page brochure is a range of island resorts from boutique to ultra-luxury, sample vacation packages and extension ideas.Hodge says Goway’s IslandEscapes specialists can customize romantic escapes, such as honeymoons and destination weddings, plus family vacations, diving, adventure packages, and beach stays for any client on any budget.Goway can also arrange international airfares, inter-islands flights, excursions, spas and more, plus clients can choose to escape on an island stopover en route to Downunder, Africa or Asia. Travelweek Group Goway launches 2018-19 World’s Most Idyllic Islands brochure Share Wednesday, December 27, 2017 << Previous PostNext Post >>last_img read more