B2B Marketers Still Arent Sold on Programmatic

first_img For starters, 59 percent of respondents admit that they do not have a clear understanding of what programmatic ad buying actually is. More than one-third (35 percent) of B2B marketers say they are not clear on how to use programmatic to identify and reach new business prospects, compared to 44 percent who say they are, and another 34 percent say programmatic’s scale is simply too large for highly targeted B2B campaigns. While 69 percent of B2B marketers report that they will indeed increase their programmatic budget next year — and just 3 percent say they’ll decrease it — the survey’s findings suggest that doubts remain. Despite the nearly four-in-five B2B marketers who report allocating at least some portion of their ad spending programatically this year, widespread uncertainty about the effectiveness of the format remains an obstacle, according to a new survey. Fortunately for all of us, only 10 percent of B2B marketers agree with the curiously included statement, “The concept of business-to-business marketing is just passé.” Indeed, targeting the right audiences was cited as the most common challenge associated with programmatic (42 percent), followed by a lack of consensus on measurement and metrics (34 percent). Nearly half (47 percent) said they measure conversions, 44 percent said they measure web traffic, and 43 percent reported measuring leads. None of the 10 KPI’s listed are tracked by a majority of marketers. The forward-looking section of the survey yielded some more optimistic results. Forty-two percent of respondents agree that B2B represents the largest growth opportunity for programmatic advertising, compared to 9 percent who disagree (49 percent aren’t sure). Still, 46 percent say that most programmatic and ad tech companies “just don’t get” B2B marketing and advertising. On behalf of Dun & Bradstreet, Adweek Brandshare surveyed 221 B2B marketers in the U.S., finding that 48 percent of respondents plan to allocate one-quarter or less of their media budgets to programmatic advertising in 2017, and 81 percent plan to allocate less than half. For a true tale of two industries, consider that once you factor in the B2C side, two-thirds of all digital display spending in 2016 has been earmarked for programmatic channels.last_img read more

Confirmed Apples new MacBook Pro gets a big speed boost

first_img MacOS Sierra 10.12.6; 3.1GHz Intel Core i5-7267; 8GB DDR3 SDRAM 2,133MHz, 1536MB Intel Iris Plus Graphics 650; 256GB SSD More consequential are the changes to the 13-inch MacBook Pro. That $1,299 model was a favorite for some, as it excluded the Touch Bar found in more-expensive MacBook Pros. Now you can no longer avoid the Touch Bar, but it’s included for the same $1,299 price, along with the TouchID fingerprint reader and T2 security chip. It also jumps from an older dual-core Intel CPU to a newer quad-core version, so the least expensive Pro feels more like, well, a Pro. Case in point, we ran the new quad-core 13-inch MacBook Pro against an older dual-core version. Yes, the eighth-gen chips have an advantage over the seventh-gen ones, but the difference between the two base models is huge.  MacBook Pro 13-inch (quad-core, 2019) • Aug 31 • Your phone screen is gross. Here’s how to clean it Computers Laptops MacBook Pro 13-inch (dual-core, 2017) 9032 MacOS Mojave 10.14.5; 1.4GHz Intel Core i5-8257; 8GB DDR3 SDRAM 2,133MHz; 1536MB Intel Iris Plus Graphics 645; 256GB SSD Now playing: Watch this: 647 Cinebench R15 CPU (multicore) MacBook Pro 13-inch (dual-core, 2017) See All Sarah Tew/CNET Apple kicked off the back-to-school season with some pretty significant changes to the MacBook lineup on Tuesday. There were price cuts, trickle-down features and a few quiet cancellations, including the old, pre-redesign MacBook Air and the cult favorite 12-inch MacBook. Getting an update are the MacBook Air and the lowest-end version of the 13-inch MacBook Pro. For the Air, that’s a significant point, as the system received its largest overhaul in a decade just last year. Both new MacBooks have arrived in the CNET Labs for review. Our testing is ongoing, but here’s an early look at some of the initial results and our first hands-on impressions. 05-macbook-pro-2019The entry-level MacBook Pro now includes Apple’s Touch Bar.  Sarah Tew/CNET The new MacBook Air doesn’t look any different, but it adds Apple’s True Tone display, which can adjust the screen’s color temperature based on the ambient lighting. It’s already found on iPad Pro, recent iPhones and some MacBook Pros. But more important than that, the starting price has been cut by $100, from $1,199 to $1,099 (£1,099, AU$1,699). That’s still not the classic MacBook Air price of $999, but it’s getting closer and students can get it for $999.  Back-to-school MacBooks get faster, cheaper Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? Aug 31 • Verizon vs AT&T vs T-Mobile vs Sprint: Choose the best 5G carrier MacBook Pro 13-inch (quad-core, 2019) We’re currently testing both the new MacBook Pro and MacBook Air, and will report full benchmark results, including battery life, in upcoming reviews. While the Pro is getting a big speed boost, I wouldn’t expect any real change in the MacBook Air performance — the biggest move there is the price.  Note: Longer bars indicate better performance Tags 381 System Configurations reading • Hands-on with the new Apple MacBook Air and MacBook Pro 16949 MacBook Pro 13-inch (2017) 5:15 Apple MacBook Pro 13-inch (2019) Apple Share your voice Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors Comments Note: Longer bars indicate better performance 33 Geekbench 4 (multicore)last_img read more

Samsung Galaxy A70 with triplecamera massive battery launched in India

first_img Close 6GB Model Add-ons 128GB, expandable up to 512GB via microSD card IBTimes VideoRelated VideosMore videos Play VideoPauseMute0:02/0:41Loaded: 0%0:02Progress: 0%Stream TypeLIVE-0:39?Playback Rate1xChaptersChaptersDescriptionsdescriptions off, selectedSubtitlessubtitles settings, opens subtitles settings dialogsubtitles off, selectedAudio Trackdefault, selectedFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentBackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyOpaqueSemi-TransparentTransparentWindowColorBlackWhiteRedGreenBlueYellowMagentaCyanTransparencyTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDropshadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsReset restore all settings to the default valuesDoneClose Modal DialogEnd of dialog window. COPY LINKAD Loading … Apple and Samsung Finally Reach A Truce Galaxy A70 Display 32MP main with F1.7 aperture8MP Ultra-wide (123-degree) with F2.2 aperture5MP Depth sensor with F2.2 aperture Price 4,500mAh with 25W super-fast charging via USB Type C charger Processor Front Colours Storage ModelFrontGalaxy A7032MP with F2.0 apertureModelBatteryGalaxy A704,500mAh with 25W super-fast charging via USB Type C chargerModelNetworkGalaxy A704G-LTEModelAdd-onsGalaxy A70On-screen fingerprint sensor, Bluetooth, Wi-Fi, Samsung Pay,  Dolby Atmos to provide a 360-degree surround sound, Widevine L1 supportModelColoursGalaxy A70White/Blue/BlackModelPriceGalaxy A70Rs 28,990 White/Blue/Black Android Pie OS 32MP main with F1.7 aperture8MP Ultra-wide (123-degree) with F2.2 aperture5MP Depth sensor with F2.2 aperture Rs 28,990 Qualcomm Snapdragon 675 octa-core Battery RAM Network 4G-LTE Camera On-screen fingerprint sensor, Bluetooth, Wi-Fi, Samsung Pay,  Dolby Atmos to provide a 360-degree surround sound, Widevine L1 support 6.7-inch full HD+ (1080x2400p) super AMOLED with Infinity-U design World’s leading smartphone-maker Samsung seems to be on a roll in India; having released seven phones, three M series (Galaxy M 30, M20 & M10) and four A (Galaxy A10, A20, A30 & A50), it is set to bring the new Galaxy A70.Samsung’s A70 made its global debut along with A80 in Europe, earlier in the month and now, it will soon hit stores early next month for Rs 28,990. It will be available for pre-booking between April 20 and April 30. Consumers, who ordered the device during the aforementioned timeline, will be able to buy Samsung U Flex, a premium Bluetooth device worth Rs 3,799 for Rs 999 only. Samsung comes with Infinity-U displaySamsung India Newsroom (screen-grab)Starting May 1, Galaxy A70 will be available for sale in three vivid colour options- White, Blue and Black across all retail stores, Samsung e-Shop and Samsung Opera House and also on Flipkart.The highlight of the Galaxy A70 is the triple-camera setup, which comes with a 32MP main sensor with F1.7 aperture, 8MP ultra-wide (123-degree) snapper and 5MP depth sensor. It boasts features Samsung’s intelligent Scene Optimizer which analyses a scene across 20 modes and adjusts the colour, contrast and brightness to instantly optimize image quality. For Selfie buffs, there is a 32MP front camera that allows them to express and connect in fun ways using features like AR-Emoji and Selfie-Focus.Another notable aspect of the Galaxy A70 is the battery; it houses a huge 4,500mAh cell, which is more than enough to keep the phone running for more than a day and it can be noted that the device sports a 6.7-inch full HD+ super AMOLED screen with Infinity-U display design. Samsung Galaxy A70 is set to hit stores in India in early May 2019.Samsung India Newsroom (screen-grab)Samsung phone also supports Widevine L1 format, so that HD content on Amazon and Netflix can be watched on the big screen and it boasts 25W super fast USB Type C charger.Other stipulated features include 6GB RAM, 128GB storage, Android Pie OS, Dolby Atmos surround sound system, Samsung Pay secured payment system and on-screen fingerprint sensor in the display, just above the base.Key specifications of Samsung Galaxy A70:ModelModelGalaxy A70Galaxy A70ModelDisplayGalaxy A706.7-inch full HD+ (1080x2400p) super AMOLED with Infinity-U designModelOSGalaxy A70Android PieModelProcessorGalaxy A70Qualcomm Snapdragon 675 octa-coreModelRAMGalaxy A706GBModelStorageGalaxy A70128GB, expandable up to 512GB via microSD cardModelCameraGalaxy A70Main 32MP with F2.0 aperture Mainlast_img read more