Los Angeles California – Reported by Elite Travel

first_imgLos Angeles, California – Reported by Elite Traveler, the private jet lifestyle magazineThe award-winning SLS Hotel at Beverly Hills announces the beginning of the installation of its comprehensive new lighting program developed by visionary photographer, filmmaker and Creative Director Matthew Rolston. The new lighting will be featured in all 297 guest rooms and suites and takes into consideration invaluable input from hotel guests.With decades of experience shooting many of Hollywood’s biggest stars, Rolston’s approach to the updated lighting was to provide guests with a sense of contemporary glamour, while also complementing Philippe Starck’s provocative design.“SLS is a property that exudes an air of sexiness and intrigue that few other hotels possess,” said Rolston. “With that in mind, we collaborated with SLS to reinvent the lighting in a manner that best showcases its undeniably powerful design elements as well as the guests themselves. It’s like being able to live in the signature beauty light of one of my celebrity images.”The new lighting program has also taken into account invaluable feedback directly from SLS’s many loyal guests over the years. Creating an open dialogue with guests is the strategy SLS has employed since it opened in 2008, understanding that feedback from clientele can often lead to powerful innovations throughout the property.“Debuting the updated lighting program is something we’re all very proud of, especially considering we had the opportunity to work alongside a talent like Matthew Rolston,” added Thomas Meding, SLS Hotel at Beverly Hills general manager. “It also underscores our commitment to listening to our guests and empowering them to take part in evolving the SLS brand.”SLS Hotel at Beverly Hills has established a dramatic new standard in guest experience and forced an entire industry to rethink the conventional hotel model. Born from some of the world’s most creative thinkers, including global design icons Philippe Starck and James Beard, as well as award-winning chef Jose Andres, SLS Hotel at Beverly Hills provides a truly unique aesthetic that has drawn international acclaim. www.slsbeverlyhills.comlast_img read more

Dos and Donts for Successful Product Launches

first_imgWhenever ethics in a product launch are questioned, it’s logical to wonder if swindling is involved. But that’s a common misconception identified by industry insider Daniel Lew:“Again, unethical does not mean its a scam[;] they are just using unethical ways to get buyers to buy their system or product and not really interested in doing much else after that.”Unethical practices during product launches usually rely on the customers’ own curiosity to sell to them, writes Lew. The company will provide the most intriguing, selective information about their product and let the customer fill in the gaps with their own optimism. Once the product is purchased, it usually fails to meet expectations, he says.Unfortunately, the unethical practices are unlikely to be limited to the product launch. Customer support, product development, and so on all have the potential of being held to a lower ethical standard, writes Lew. For more information on unethical practices in a product launch, read the full article.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more